Head of Programmatic Media, renouned music brand

London
£75000 - £85000 per annum + +comm
06 Jan 2014
03 Feb 2014
12066/001
Oliver Brown
Mobile, Sales
Digital
Full Time
Permanent


Head of Programmatic Media
Major music brand
London
to £85k + comm

My client is the UK's leading commercial radio brand, reaching over 20m listeners every week. They are now investing significantly into digital advertising products and services, including a variety of opportunities programmatic trading.

As the Head of Exchange, you will be a key part of their rapidly expanding digital sales force. You will be responsible for the roll out and growth of programmatic buying and real-time bidding of their inventory and third party inventory and maximising revenues across their brand sites. You will have responsibility for implementing progressive strategic trading initiatives

The position will require a sophisticated understanding of the media landscape including video, audio and mobile, as you create and execute strategies to extend their reach and inventory across all platforms.

As the Head of Exchange you will serve as the evangelist both internally and externally for the dynamic world of Programmatic Media Buying, Exchanges, Real-Time Bidding and DSPs and use this expertise to hit revenue targets, consult with sellers across the org as to how best to set up partners for success and drive exponential business growth.

The Head of Exchange will manage existing and develop new relationships with SSP's, DSP's and trading desks to drive increased value for our ad inventory via programmatic buying.


Responsibilities:

 Lead sales efforts through all aspects of the sales cycle including relationship initiation, negotiation and closing with both publishers and demand sources
 Driving thought leadership internally and externally on complex issues related to programmatic strategy and ad operations, private exchanges and premium programmatic initiatives.
 To work closely with the agency trading desks and other relevant contacts within agencies and clients direct to deliver significant programmatic revenue growth.
 Identify opportunities with audience data
 Build key relationships with ATD, DSP, SSP's and DMP's
 Evangelize RTB internally and externally by educating internal sales organization, pricing and yield management teams on how best to pitch premium advertisers interested in accessing the client's inventory programmatically.
 Operational execution and optimization for buys conducted through RTB channels for all inventory types (web/mobile display, web/mobile video, audio), for commercial, programming and marketing agenda.

Requirements:

 7+ years of Digital Advertising experience in Business Development, Sales or Ad Operations.
 Ideal candidate will have worked at an ad serving technology company (DoubleClick, AdMarvel, Freewheel etc) or an ad network (ValueClick, 24/7, Ad.com) or large media agency/publisher
 Deep knowledge and experience in mobile advertising space
 Demonstrated ability in effectively coordinating and driving of strategic initiatives across an organization (both internally and externally) to achieve key deliverables.
 Demonstrated ability in managing multiple high-priority projects simultaneously
 In-depth understanding of Mobile, Video, Real Time Bidding; Audience Data Collecting/Tracking; Ad Network strategies and tactics; Audience Targeting best practices; Ad Serving; Media Reporting and Analytics in mobile and video.

This is a great opportunity to lead from the front - you will be setting the agenda and as such you need to prove the commercial advantages of key relationships and decisions you make when it comes to the client's programmatic policy.

To apply please call me on 07585 703 642 or email oli.brown@ultimateasset.com