Skip to content

Sorry, this job is no longer available

Go-to-Market Marketing Manager (13 weeks contract)

Recruiter
Visa
Posted
10 January 2014
Closes
10 February 2014
Ref
GTM/YL
Location
Paddington
Specialism
Hours
Contract Type
Salary
competitive

Further information

Job Purpose

E-commerce is growing quickly and Visa is bringing to market V.me by Visa - an improved and streamlined payment and checkout solution that brings benefits to consumers, issuers and merchants alike.

Our vision is to maintain Visa’s overall payments market leadership and long-term relevance through succeeding in making Visa the payment scheme of choice for e-commerce.

As part of the GTM team, this role will help to lead the development and implementation of marketing activities and materials for the B2B audience.

Overall and in brief:

  • Assist in the briefing and production of many new / adapted materials requested by audiences in the addition of new markets in FY14 - Poland, Ireland & Nordics requiring proposition & foundation marcomms development
  • development & launch of V.me by Visa Gateway Portal across 5 markets
  • increase in B2C & B2B marketing support required for new wallet providers & acquirers/PSPs in each market

Core Tasks:

  • Support the GTM Product Senior Manager in defining and evolving the V.me by Visa agreed propositions by audience and region in line with product rollout plan.
  • Support the GTM Product Senior Manager in shaping the overall GTM strategy for V.me by Visa at a central and local level.
  • Support the development of clear, focused and insightful central briefs to be shared with key business partners including Brand and Corporate Communications.
  • Work with key business partners, including GTM, Product & Sales, Corporate Communications and Brand departments to:
  • Understand and define required product collateral to support Relationship Managers and V.me by Visa Sales teams.
  • Understand and define Member and Merchant marketing material requirements to support the promotion of V.me by Visa in both partner channels.
  • Identify, brief and assist Brand team in development of  Marcoms activities and materials for B2B audiences - Acquirers, PSPs and retailers
  • Own and at times, manage the production of sales material needed by RM’s and Member Readiness Team
  • Co-ordinate and provide support to organise e-commerce trade events in key markets : UK, Spain , Poland and France at present .  Objective is to make and provide events for Sales teams to meet and communicate with new retailers.
  •  

     

    Essential Skills:

    • A strong track record of successful work in this area , preferably with major e-commerce brand and experience
    • Demonstrated business acumen and strategic problem solving in order to identify key issues and develop actionable plans and recommendations
    • Excellent  project management skills to effectively prioritise and plan complex product development initiatives
    • Excellent influencing and communication skills to manage senior level internal and external stakeholders and to secure buy-in
    • Confident manner with proven ability to share in-depth knowledge of the wider e-commerce industry
    • Proven ability to work cross-functionally to build attractive propositions and drive significant delivery initiatives
    • A “can do” mentality – demonstrating a  real passion for making things happen combined with a flexible approach reflecting the dynamic nature of the role

    Beneficial Skills:

    • Payment cards environment experience
    • Knowledge of the financial services industry with familiarity across European geographies

    Experience of working in continental Europe and the ability to speak more than one European language

Visa

Visa Europe is a dedicated European payment system and is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers .

Search again

Start a new search

Jobseekers: power your job hunt