Online Marketing Executive - eCRM

West Midlands
£25000 - £30000 per annum
15 Jan 2014
12 Feb 2014
Nina Wilkhu
Full Time

Online Marketing Executive - eCRM - Retail - West Midlands - £25k - £30k

Are you an online marketing specialist looking to build your career with a well known high street brand? Well here's your chance!


Our client is a highly successful high street retailer, with stores nation wide. They are now on the lookout for a commercially saavy Online Marketing Executive to come on board and help enhance their digital presence and drive the online business forward.


In this exciting Online Marketing Executive role, you will join the ecommerce team and have overall responsibility for developing & executing e-mail marketing campaigns to drive consumer engagement and push online sales.

This is a very diverse role which will see you working across the full digital spectrum from developing eCRM strategies to working on Social Media, PPC and SEO projects.

You will be responsible for analysing and improving the performance of targeted e-mail marketing campaigns through a variety of methods including customer segmentation, analysis of open and click through rates, personalised content, device targeting and distribution timings.

This is a fast paced role and requires someone who can hit the ground running offering excellent opportunities for progression in a high profile team that has massive buy in from the board.


To be considered for this fantastic opportunity, you will need the following:

- Strong experience of running and optimising e-mail marketing campaigns

- Experience using Responsys is a distinct advantage but not a pre requisite

- Digital marketing experience including Social Media, PPC and SEO

- Sound analytical skills

- a solid work ethic

This is a great opportunity with a fantastic organisation offering great opportunity for progression, don't miss out , apply now!