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Senior Marketing & Planning Executive

Senior Marketing & Planning Executive
circa - £25k
Peterborough

Are you looking for a new challenge and want to work for one of the UKs best loved brands? The role sits in the planning team and will be supporting the Marketing Planning Manager and deliver operationally effective marketing campaigns and initiatives that ensure exceeds key marketing metrics.
As the Senior Planning and Marketing Executive you will be responsible for the achievement of PPC and SEO channel quote volume, income and visit targets. Ownership of their display and retargeting display activity - a growing focus of the brand. You will have responsibility of agency management relating to a significant online budget and commercial targets. Integration and alignment with other marketing channel activities. Delivery of operationally effective marketing campaigns and initiatives that build brand bonding.

You will also be responsible for producing specific campaign proposals and ensuring that all the necessary parties buy into the initiatives before fully implementing them. You will be using customer insight and performance analytics to drive these initiatives. A significant part of your role will be the optimisation of all campaigns to achieve commercial (quote volume, income) and communication targets (open rate, click through rate, conversion rate, opt out rate). You will work with multiple key stakeholders including brand, digital and product teams to ensure effective phasing of plans.
The Senior Planning & Marketing Executive will have the following experience:

• Experience of performing a similar role in a financial services company or other online business.
• You may have worked for a successful SME or been recruited and “fast tracked” as a graduate performer in a more corporate environment - wherever you’ve been you will certainly have real flair for managing relationships and this will include Campaign management and SEM marketing experience.
• You will be an excellent communicator and be able to demonstrate strong analytical ability as well an appreciation of other marketing channels and their inter-relationships.

Please apply immediately to avoid disappointment as we are expecting a large response to the role.


Blue Skies specialise in Marketing Recruitment covering Clientside, Account Handling, PR and Executive. We also have a specialist Creative Recruitment team. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.
17 February 2014
17 March 2014
BSMEN123125
Elisha Nicholls
Marketing
B2B
Full Time
Permanent
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