Customer Acquisition Manager (Contract)

Ipswich
£38000 - £40000 per annum
25 Feb 2014
25 Mar 2014
BSMCS2374
Chris Sims
Direct Marketing
B2C
Full Time
Contract
Customer Acquisition Manager, Ipswich, 12 month Contract, up to £40,000pa

We are working on behalf of our client, a giant in the Travel & Leisure sector with an impressive heritage and highly respected in their field!

They are looking to appoint a Customer Acquisition Manager for a period of up to 12 months on a fixed term contract basis to plan and execute all forms of Customer Acquisition activity to generate bookings and brochure requests from
new customers. A varied role, responsibilities will include:

Responsible for coordinated year-round brand and product advertising, to raise brand awareness, drive data acquisition and deliver sales, using national and regional press, door drops, media inserts, posters, TV, etc.
Working closely with the in-house studio and external agencies to ensure consistent branding and brand values across all advertising.
Analysing the results of all activity to judge effectiveness, ROI and make recommendations for future activity and improvements.
To ensure consistent use of the Company’s brand imagery across all media, including use by third parties.
Oversee the company’s online advertising (PPC, display, etc) using appropriate tools to reach the target audience in relevant online spaces, to drive potential customers to the company website cost-effectively.

This is a rewarding opportunity in a fabulous brand - If you have prior experience working in a similar role, please contact me for immediate consideration!




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