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Senior CRM Analyst

Direct Recruitment
15 April 2014
15 May 2014
South West London
Contract Type
Up to £75,000

Further information

Senior CRM Analyst - Richmond – up to £75K

Are you a client facing Senior CRM Analyst with SAS and management or mentoring experience?  Are you looking for a new lead role working for a global leader in customer engagement analytics?

If so this client facing Senior CRM Analyst could be the job for you. This is an exciting opportunity for a client facing Senior CRM Analyst which will be based in Richmond with regular travel overseas.

Senior CRM Analyst – The role

The role will involve applying a targeting approach to new CRM targeted marketing programmes with global retailers. This includes defining and executing targeting and evaluation for targeted marketing programmes to drive maximum customer response and sales uplift.

The successful candidate will be used to working in a dynamic and fast paced environment and managing change on a daily basis. They will be accustomed to developing data driven and customer-centric solutions and working directly with clients.

  • You will take a lead role in the analytical design of targeting and evaluation for targeted marketing programmes and execute the analysis
  • Mentor other more junior analysts
  • Establish and analyse robust tests to capture learnings and ensure improvement
  • Deliver analysis in a timely, accurate, insightful, and actionable way
  • Translate customer insights into easy to understand actions

Senior CRM Analyst – Skills and experience

  • Practical use of coding packages such as SAS Base or SQL
  • Data manipulation – analysing large volumes of data in raw form and a solid understanding of database principles and efficiencies  
  • Advanced statistics – using clustering, regression and other multivariate techniques
  • Good technical knowledge of database marketing, one-to-one targeting and campaign design and evaluation using complex data
  • Good experience managing or mentoring a team
  • Client facing skills – you should have good communication skills and be happy communicating directly with the client
  • Experience working within retail marketing or speaking German would be beneficial but not essential.

This client facing Senior CRM Analyst role is based in Richmond with regular travel overseas and is paying up to £75K + bonus + benefits 

This great Senior CRM Analyst role won’t be around for long so click ‘APPLY’ to send your CV now.

Apply now

Direct Recruitment

We’re specialists in direct, digital and integrated marketing. Our personal approach ensures we understand your skills, listen to your aspirations and care about your next career move. This way we’ll help you find the perfect job.