Digital Marketing Executive

Hertfordshire / Watford, Hertfordshire
c£25k + healthcare
25 Apr 2014
23 May 2014
Dan Lewis
B2B, Digital
Full Time
Permanent

Digital Marketing Executive for Leading IT Security Company

Hertfordshire

c£25k + healthcare  

Our client is a fast-expanding information security company, offering cutting-edge cyber defence solutions to global companies. They are now looking for a Marketing Executive with digital and social media experience to join their growing team.  

As Digital Marketing Executive, you’ll run marketing campaigns, support the strategic development of the website and social media, and act as a champion for marketing and digital media across the company.   

Key Responsibilities:  

·         Develop and deliver the annual marketing strategy with the Commercial Director

·         Monitor and analyse market trends

·         Idenitfy target markets and develop strategies to communicate with them

·         Manage the production of promotional material and website content ·         Help create exciting and engaging content for website, blogs and general marketing literature

·         Drive brand awareness online

·         Manage the website, including site performance, contact with external developers and design agencies

·         Upload and edit content (including images, graphics and video), working with HTML code

·         Monitor and oversee analytics, produce analytics reports ·         Source and manage client’s email marketing platform 

·         Manage and maximise LinkedIn, Twitter, Facebook and Google+ accounts, and produce performance reports  

Skills & Experience required:  

·         Experience in a similar marketing role, ideally in a digital environment ·         An excellent communicator, able to take initiative

·         Calm and pro-active under pressure

·         A creative thinker, with an eye for design 

·         Knowledge / experience of HTML / CSS coding 

·         Experience uploading and embedding photos, graphics and images ·         Experience using email marketing platforms

·         Understanding of social media, including best practice and current trends

·         Analytical – able to monitor trends, produce reports based on statistics and data

·         Understanding of / passion for IT or information security services ·         Excellent understanding of online user experience, usability and accessibility