Senior PPC Specialist

London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
£32k
04 May 2014
04 Jun 2014
2362
Digital
Full Time
Permanent

Senior PPC Specialist - London - £32k

The Company:
A newly formed travel marketing company specialising in high-end holidays for high spending clientele. They provide bespoke holiday solutions across the world and utilise the very best suppliers for all elements.
They have 3 separate Marketing Directors covering different areas of the world and everything is underpinned with Online Marketing and Analytics.

The Role:
The Senior PPC Specialist is responsible for the Company’s brands and will be working on all paid search, across search engines and social media platforms, display advertising including retargeting/remarketing, and mobile programmes; as well as exploring new opportunities in digital marketing. Key Responsibilities:
•    Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms – including but not limited to Google, MSN and Yahoo
•    Manage campaign review and optimisation strategy
•    Manage ad creative and copy by creating, expanding and structuring campaigns and adgroups
•    Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
•    Manage display advertising including networks and scheduled banner display
•    Manage campaign performance

The Candidate:
The ideal candidate will have 2+ year experience in paid search for B2C e-commerce sites, working in multi-disciplinary teams. Key Skills:
•    Capable of managing large keyword campaigns
•    Must have excellent attention to detail and the ability to effectively multi-task
•    Reconciliation of budget spend, analyse click and conversion data and ad expenses
•    Great knowledge and understanding of PPC methods and tools
•    Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
•    Experience in keyword tracking, bid management systems e.g. Adlens, EF, DC Storm, Marin
•    Experience in Google Analytics, Sitecatalyst or similar
•    Google Adwords Qualified

Why Dot-Gap
Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell.... we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.

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