Date Posted:14/05/2014
 
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Haymarket Media Group
Location: London (Greater) / Teddington, London (Greater)
Sectors: Client Side / In-house, Exhibitions & Conferences, Media Owner
Salary: Depending on experience
Functions: Marketing, Campaign Management, Direct Marketing, Database Marketing
Marketing Manager - Brand Republic Events
Job Description:

Working across the Brand Republic group conferences and lead generation (PR Week, Marketing, Campaign and Media Week), the Marketing Manager: Live Events is the creative lead for the marketing campaign formation and delivery for this portfolio.
Reporting to the Marketing Director for Live and Digital Events and managing one marketing executive and two data researchers, the scope of this role includes:

Create innovative traditional & digital marketing plans & deliver campaigns to ensure KPIs are met for paid for registrations & lead generation

Contribute to the overall delegate acquisition & lead generation strategy, through the ownership of the plan creation & execution of 14-16 event marketing campaigns per year

Generate event delegate revenue using digital & traditional marketing tactics to deliver profitable events for the relevant brand 
Support supplier/vendor efforts by providing marketing support

Forge strategic marketing partnerships with associations, publications & research organizations

Maintain relationships with related internal departments: data research, conference producers, event logistics, sponsorship, telesales, customer services, the online events team, & the magazine teams

Increase event digital presence through search and social media marketing as well as using analytics to inform decisions
Support the in-house database by devising a data strategy

Core duties:

Web

  • Writing and editing web content for all events campaigns you manage
  • Ensuring website is SEO optimised
  • Create a PPC campaign as applicable
  • Provide web stats

 

Data & Supplier Management

  • Querying of internal databases & database build
  • Managing flow of work to data researchers
  • Co-ordinate marketing data requests to Audience Manager (AM)
  • Working with list brokers, designers, printing companies, mail houses & other vendors

 

 Email 

  • Liaise with marketing team to schedule emails & submit to AM within the agreednotification period
  • Create & execute an email plan – writing copy, segmentation & planning, managing the design of HTML emails

 

Social Media Execution

  • Create & execute the social media plan (using internal groups, joining external groups, following relevant parties & re-tweeting/sharing as relevant)
  • Reporting results/responses in marketing team weekly meeting

 

Search Marketing (SEO & PPC)

  • Setting up the meta tags, keywords etc
  • Ensuring associated analytics are set up for all events
  • Running related AdWords campaigns & updating costs in relevant social media campaigns


Creative

  • Writing copy promotional materials (including advertorials)
  • Writing & issuing PR & news releases
  • Brief designers for digital & offline promotional materials
  • Working closely with speakers & sponsors to gain their buy in to promote our events through their available promotions channels
  • Work closely with other internal marketing teams to ensure cross-promo (i.e.subscriptions team)

 

Reporting

  • Detailed response analysis on an event by event basis i.e. email heat maps and GoogleAnalytics/Ominture web analytics
  • Creating & managing event budgets
  • Providing marketing plan updates to team
  • Ensuring invoices are processed, reconciled & paid on time

 

The successful candidate will have previous conference experience and be able to demonstrate previous results against commercial KPIs. People management or experience as a mentor is desirable. The right person will show their understanding of the role requirement and the creative flair needed in their application.

 

About Haymarket Media Group

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