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Digital Marketing Executive, UK/Northern Europe (London)

London (Central), London (Greater)+ Benefits

The main responsibilities of this role include:

  • Implementing the strategic direction and application of digital communications in the region
  • Building traffic to Australia.com and social media sites
  • Leveraging partnerships through Australia.com to deliver value to site users and the Industry
  • Implementing and optimising online marketing strategies for Australia.com, partnership activity and other social media and advertising campaigns in the region
  • Coordinating with online vendors on various technologies
  • Maintaining content on external sites that integrate with TA’s online activities
  • Collating material, product and content for Internet publishing
  • Report and review the performance of Australia.com as per global standards (UNICA / Adobe)
  • Collating and assessing digital campaigns including input into regional reporting requirements
  • Supporting the delivery of all Tourism Australia marketing campaigns