Director of Marketing & Customer Acquisition

Edinburgh, City of Edinburgh
Remuneration details available upon application
20 Jun 2014
20 Jul 2014
Business Type
In-house / Client-side
Contract Type
Full Time

Job Description
Director of Marketing & Customer Acquisition is responsible for growing web traffic, brand awareness and sales across the UK. Candidates must be proactive, with a strong sense of accountability and a focus on bottom-line results. This role requires analytical, leadership and collaboration skills and ideally direct response experience In online retail.

Determine strategies and tactics to increase tyre sales through demand generation activities, third party partnerships, existing customer initiatives and optimise the direct response marketing functions including email, TV and digital channels. Ensure accurate tracking and reporting of marketing spend and present a monthly budget performance to the board.

Desired Skills & Expertise
>Online retail experience would be advantageous.
>Analyticaly able.
>Strategic ability to identify partnership opportunities with 3rd parties.
>Traditional marketing campaign management using data and insight to optimise performance.

About is the UK's leading online tyre retailer and according to Hitwise, the most visited website for tyres in the UK. In a few easy steps customers can simply choose a tyre after entering a registration number, choose a fitting centre (one of over 1,300 across the UK) after entering their postcode and pick a time convenient to them. Finally pay online and we will look after the rest. Savings of up to 40% on the high street prices on all brands and sizes. was set up in 2001 with a first year turnover of £10,000. As of 2012 has grown to be a significant player in the UK tyre retail market, generating sales of around £35m annually and looking after over 900,000 customers. The company has offices in Edinburgh and in the Scottish Borders town of Peebles.

In 2011 Tesco was launched, a joint venture between and Tesco Plc, the worlds second largest retailer.

Sir Terry Leahy the former CEO of Tesco Plc is a shareholder in The chairman of is Graeme Bissett, former Group Finance Director of Kwik-Fit.

The company was recently named as a winner at the BT Business Essence of the Entrepreneur awards, where Mike Welch also received the award for Most Outstanding Entrepreneur of the Year.