Global Planning Director- tobacco

London (Central), London (Greater)
£100000 - £120000 per annum
22 Jul 2014
19 Aug 2014
Kate Boston
Full Time

Based in London, the GBD will be responsible for driving effective integrated campaigns through the understanding of research and consumer insights and the accurate interpretation of these.
You will be developing global integrated strategy, for consumer and trade audiences, adhering to varying regional regulations.

This is a networked agency with a significant presence in global brand activation -specialising in relationship marketing, interactive marketing and shopper marketing.

Reporting to the Business Leader, this role will see you working directly with the Creative Director, Channel Planning Leads and Insights Lead. You will be managing 2 Planners.
Servicing the second largest tobacco manufacturer in the world, which operates in 187 markets, you will be driving up the overall caliber of strategic thinking within the Agency team.
You will translate advanced consumer understanding into truly effective integrated communications - through solid strategy and creative and communicate with the most senior Client personnel.

To be considered for this role you must have:
- worked on global FMCG brands
- extensive experience managing global clients and stakeholders at senior level
- experience managing project teams
- experience working on international brands - understanding the differing market environments
- exceptional analytical and organisational skills
- excellent verbal and written skills

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