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PR & Marketing Manager - VC Backed Social Marketing SaaS

Farnborough, Hampshire£35,000 - £45,000 + Private Medical + Onsite Starbucks

PR & Marketing Manager - VC Backed Social Marketing SaaS
Farnborough, Hampshire, UK
£35,000 - £45,000 + Private Medical + Onsite Starbucks


Is this job for me? Yes, if the below sounds like you...

> SaaS marketing experience would be ideal, experience in multi channel (email marketing, PPC, content)

> Use of Marketing automation tools like marketo, hubspot etc would be great

> Hands on, collaborating with colleagues to support campaigns as well as working on the strategy

Hello.

We are a VC backed Social Engagement company, providing software to the contact centre market allowing leading brands to engage with customers on social media such as Twitter and Facebook. We require a highly ambitious and energetic Marketing manager to join our fantastic team and growing business. If you're passionate about digital marketing, social media and communications, enjoy blogging and writing interesting content particularly in the B2B SaaS space then this is the perfect job for you!

The Marketing Manager Opportunity.

You will be the company's main marketing person in the short term and will take ownership and responsibility for all of the below:

 - Marketing - 

- Monitor and analyse market trends 

- Study competitors' products and services 

- Work with the Sales team to generate email marketing campaigns

- Create email newsletters, and email lists

- Explore ways of improving existing products and services, and increase profitability 

- Develop and update brand marketing strategy as well as competitor, partner and sponsor lists 

- Prepare and manage marketing plans and budgets 

- Manage the production of promotional material and marketing tools with our in house design and development team

- Liaise with other internal departments 

- Produce reports to monitor results 

- Attend speaking and networking events to increase brand’s offline presence and promote brand name 

- Support client organisations as point of contact for marketing queries and consultation 

- Liaise with CEO to regularly collate speaking and networking opportunities for CEO as face of brand 

- Plan and organise external events and exhibitions

- Social Media - 

- Monitor traffic and provide analytic reports on all social media platforms 

- Develop strategies and post content to the brand’s social media platforms: Twitter, Facebook, Google+, LinkedIn

- Devise strategies to drive social media traffic to the website

- Monitor influencers on social media, devise strategies for partnerships to increase traffic to the site 

- Proactive follower outreach 

- Reactive social media crisis management and help- desking 

- Identify new social media leads, qualify and pass to the sales team

- Editorial / Blogging -

- Daily copy production and editing of opportunities, opinion pieces and news items related to Zealous brand 

- Reach out to and maintain relations with guest bloggers for original content and link- for- link collaborations 

- Quality control and crisis- management of blog design, format and copy 

- Implement publishing schedule 

- Regularly update content 

- PR -

- Produce press releases, commission and collect press images, and pitch tailored story ideas for specific outlets 

- Document and archive media coverage of brand 

- Develop media contact list, diversify sources and establish relations with outlets 

- Maintain brand identity across all platforms and quality control copy and tone in all media coverage and PR opportunities 

- Organise analyst briefing meetings for the CEO

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The Marketing Manager role is being managed by agency innovator RecruitmentRevolution.com. By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.

24 July 2014
24 August 2014
6182
Agency
Permanent
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