Senior Insight Manager
Senior Insight Manager – West London– up to £55K
A Senior Insight Manager / Analyst is required to join this FMCG / Beauty brand. As the Senior Insight Manger you will be responsible for ensuring the business has a clear understanding of customer behaviour. Working in the marketing team you will be responsible for campaign selections, generating customer insight, reporting and helping to drive the business strategy.
We are looking for someone who will help shape the future of CRM Insight and analytics within the business, whether that be in tool selection / implementation, integration with ESP and 3rd party tools and campaign / business reporting.
Senior Insight Manager - The role
- The preparation of analysis and business reports. This will include both retail/sales, customer behavior data & campaign performance
- Understanding and leveraging analysis to increase the effectiveness and efficiency of marketing activity
- Assisting with the design and implementation of multi-channel customer journeys (through understanding customers and the purchase behavior by channel)
- Generating insight into promotions and understanding the effect of these on customer base and sales
Senior Insight Manager Skills and experience
- Strong experience in a previous analytics role using data related software such as SAS, SPSS or SQL
- Experience within FMCG marketing capacity is beneficial and if you have worked within beauty this would be ideal,
- Ideally man management experience
This is a great Senior Insight Manager role based in West London working on beauty brand, and is paying up to £55K + benefits
About Direct Recruitment
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