Senior Marketing Analyst

East Midlands Region / Leicestershire
£40000 - £45000 per annum, Benefits: Excellent Benefits
31 Jul 2014
28 Aug 2014
Jonathan Voss
B2C, Retail
Full Time
Contract Type
Senior Marketing Analyst - Up to £45k + Benefits

Our client is a marketing leading consumer brand and they have an urgent requirement for a self-motivated individual with excellent communication skills to fulfill the role of Senior Marketing Analyst. The successful individual will work on a number of key accounts delivering actionable insight from client data.

Role & Responsibilities

• Pull actionable insight from data and explain results of analysis to a non-technical audience
• Understand clients' objectives and KPIs
• Collaborating with internal teams; gathering and delivering analytical requirements
• Project planning and progress monitoring
• Use of SQL, Access, Excel & SPSS to query databases and generate reports and ad-hoc analysis
• Present data in tabular, chart and graph form
• Creating documentation explaining analysis to clients
• Manage the delivery of analysis from junior analyst/s

Experience, Qualifications & Skills

• A degree in Mathematics, Statistics, Economics or numerical related subject
• At least 3 years experience within a marketing analytics and CRM environment
• Experience of SQL, Excel & Access essential
• Understanding of statistical analysis techniques such as propensity modelling and customer segmentation
• Knowledge of web analytics tools such as Coremetrics or Adobe Site Catalyst is advantageous
• Client facing experience
• Excellent communication skills